Taylor Louis

Partners with early-stage and venture-backed startups to develop go-to-market strategies and growth frameworks, driving scalable revenue from product launch through Series A.

• Specialized in developing and implementing comprehensive go-to-market strategies and growth frameworks for early-stage and venture-backed startups, ensuring scalable revenue growth from product launch through Series A funding.
• Delivered critical B2B product messaging and paid lead generation campaign strategies for notable clients, including Trusted Health, significantly enhancing market penetration and client acquisition.

Led a 5-person marketing team, overseeing an $8M+ revenue portfolio across subscriptions, education, and sponsored content, while owning the full marketing stack.

• Directed a 5-person marketing team, achieving significant growth across $8M+ revenue streams, including $5M in subscriptions, $2M in education, and $1M in sponsored content.
• Managed the complete marketing technology stack, encompassing content, social, brand, email, campaigns, affiliate, retention, partnerships, and paid acquisition strategies.
• Generated a $280K revenue lift by achieving 2% monthly average new user growth to yearly Pro subscriptions with zero incremental marketing spend through segmented price testing.
• Spearheaded a strategic business pivot of the UX education vertical to an outsourced model, transforming monthly losses into a 20% profit margin within one month.
• Collaborated cross-functionally with product and engineering teams to optimize user onboarding flows and CRM automation systems, enhancing user experience and operational efficiency.

Spearheaded growth for a DTC e-commerce business, transitioning from Kickstarter sales to sustained six-figure quarterly revenue and managing multi-channel acquisition strategies.

• Spearheaded the growth strategy for a DTC e-commerce business, successfully transitioning from Kickstarter sales to sustained six-figure quarterly revenue.
• Built and scaled a multi-channel acquisition strategy across social, search, display, programmatic, email, and conversion optimization, driving significant customer growth.
• Managed a team of 1 performance marketer and 3 external agencies, maintaining hands-on execution to achieve over $2M in annual DTC sales, representing 60% of total revenue.
• Maintained a 3x blended ROAS while keeping total ad spend below 25% of gross revenue, demonstrating exceptional budget efficiency and profitability.
• Launched 4 new products on Kickstarter, generating over $5M in total crowdfunding sales and establishing a strong market presence for new offerings.

Architected and executed go-to-market strategy for an innovative local air travel service, driving rapid market entry and establishing foundational marketing infrastructure.

• Architected a comprehensive go-to-market strategy for an innovative local air travel service, successfully launching in the Los Angeles test market.
• Drove rapid market entry, generating over 10,000 qualified leads in 60 days and 1,000 booked trips in the first month of operations.
• Implemented a complete marketing technology stack, including lead capture systems, web booking platforms, and automated email campaign workflows, to streamline operations.
• Established a comprehensive data analytics and business intelligence system, enhancing decision-making capabilities and optimizing marketing performance.
• Managed digital marketing campaigns across LinkedIn and Facebook, coordinating external agency partnerships to maximize reach and engagement.

Served as an executive team member, driving brand and product marketing strategy for a $20M annual budget at a leading pet care marketplace, and launching new verticals.

• Drove brand and product marketing strategy as an executive team member, managing a $20M annual marketing budget for a leading pet care marketplace.
• Launched new dog sitting/boarding and training verticals through strategic market analysis, adding over $1M in yearly Gross Merchandise Value (GMV).
• Managed a 20-person sales team, generating an additional $2M in annual revenue through SMS-driven activation and retention campaigns.
• Led the strategy for a $5M integrated marketing campaign, coordinating messaging across out-of-home advertising, direct mail, digital platforms, and television.

Served as the first marketing hire, building foundational product marketing operations for a dual-sided pet care marketplace and orchestrating multi-channel acquisition strategies.

• Established foundational product marketing operations as the first marketing hire for a dual-sided pet care marketplace, setting the strategic direction for asset creation and growth.
• Developed comprehensive asset creation and growth strategies for both demand and supply sides of the business, enhancing market penetration and user acquisition.
• Orchestrated a multi-channel acquisition strategy with a $4M budget, achieving 1M app downloads through integrated campaigns across various platforms.
• Implemented a CRM strategy that achieved a 40% signup activation rate and 50% customer retention, driving $3M in annual GMV through optimized onboarding and retention campaigns.

Led B2B product marketing initiatives, supporting a 10-person sales team, developing strategic sales enablement materials, and managing product positioning for loyalty program software solutions.

• Led B2B product marketing initiatives, supporting a 10-person sales team and developing strategic sales enablement materials that contributed to the successful closure of 6-7 figure enterprise deals with major retailers.
• Contributed to the successful transformation of Loyalty Lab into TIBCO Engage, a real-time engagement marketing cloud platform, enhancing product capabilities and market relevance.
• Managed product positioning, competitive analysis, and go-to-market strategy for loyalty program software solutions, ensuring market competitiveness and strategic alignment.